Go-to-market strategy
Who to target first, what to say, which channels, in what order.
Home / Strategy & Consulting
01 · Strategy & Consulting
Get a plan you can act on.
Go-to-market, growth and marketing strategy for your next big decision, backed by research.
In short: Digital Presence builds go-to-market, growth and marketing strategy for founders, consultants and corporate teams. We size the market, map competitors and pricing, and give you one clear recommendation with every number sourced. First draft in 5–7 business days, final in 10–15, backed by 15+ years and 350+ projects.
Is this you?
You're in the right place if…
“We're launching soon and don't have a clear go-to-market plan.”
“We're thinking about a new market and need a go or no-go.”
“We need senior marketing leadership but can't hire a full-time CMO yet.”
Why it matters
Why do most product launches miss their targets?
More than half miss, according to McKinsey. Launch spend doesn't decide it; insight and planning do.
50%+
of product launches miss their targets. Launch spend does not predict success; insight and planning do.
What we do
What do you get from a strategy project?
A decision-ready deck: every option scored, every number sourced, one clear recommendation.
Marketing strategy and budget planning
A plan and a budget split you can defend to your board.
Business strategy and growth planning
Where the next stage of growth comes from, with options scored side by side.
Fractional CMO / strategic advisor
Senior marketing leadership each month, without a full-time hire.
Feasibility, business plans and financial models
A clear answer on whether it is worth doing, and what it will cost and earn.
Competitive strategy and positioning
How you win against the names your buyers compare you with.
Market entry (GCC/UAE, US)
Market size, demand, competition and the entry route.
Exit strategy and investor readiness
What drives your value and who the likely buyers are.
Market research and insights
The evidence behind every recommendation.
How it runs
From question to plan in four steps
01
Scope call
15 minutes to agree the decision and the questions it depends on.
02
Evidence
Market, competitors, buyers and numbers, every source cited.
03
Options
Scored side by side, with a clear recommendation.
04
Plan
What to do, in what order, at what cost. First draft in 5–7 business days.
A question we answered
Sometimes the best plan is no
The question
A medtech client asked whether to enter a niche device market.
Our answer
The market was small, about $234M, and crowded. We recommended not entering, before the budget was spent.
★★★★★
“Produced excellent market insights that gave us the ability to enter new markets.”Upwork client · market entry
★★★★★
“Ravi has great understanding in business and competition. His research and recommendations are very helpful to guide us for setting our strategy correctly.”Upwork client · strategy
FAQ
Questions about strategy
How much does a fractional CMO cost?
It depends on hours and scope, so we price it on a 15-minute call. You pay for senior leadership a few days a month, not a full-time salary.
Fractional CMO or agency: which do I need?
A fractional CMO sets the direction and owns the results; an agency runs channels. We do both, so you get one team from plan to execution.
Do I need a GTM strategy before I spend on ads?
Yes. Without a clear target buyer and message, ads buy clicks, not customers. The strategy decides where the ad money goes.
How long does a GTM strategy take?
First draft in 5–7 business days, final in 10–15, depending on scope.
What if I need someone to plan and execute?
That is how we work. We build the strategy, then our Digital Marketing and Automation teams can run it.