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AEO · Answer engine optimization
Is AI recommending you to your buyers, or your competitors?
Other tools test what a robot asks. We test what your buyer asks.
ChatGPTPerplexityGeminiGoogle AI Overviews
The problem
Does AI give every buyer the same answer?
No. ChatGPT, Perplexity, Gemini and Google AI shape each answer around the person asking, so the brands they recommend change from buyer to buyer.
Who's asking
Role, industry and company size
How they phrase it
Their words, not your keywords
Where they are
Country, city and market
What they asked before
Memory and chat history
Their buying stage
Exploring, comparing or ready to buy
Change any one of these, and the answer can change.
The blind spot
Why do automated AEO tools miss this?
They fire generic prompts from a clean, context-free session. So an automated score can say you're visible when your real buyer never sees you.
Illustrative example
Automated tool
A generic prompt, no context
no roleno historyno location
- Your brand
- Competitor A
- Competitor B
You're cited
As your real buyer
A CFO at a 200-person firm
CFOmanufacturing200 staffUS Midwestcomparing vendors
- Competitor A
- Competitor C
- Competitor D
You're not mentioned. Competitor recommended.
How it works
How does the AEO Persona Audit work?
We research who your buyers really are, then ask each AI engine what they would ask, the way they would ask it.
Build your real buyer personas
From ICP research, not guesswork.
Write the questions they ask
In their words, across the buying journey.
Audit 4 AI engines as each persona
ChatGPT, Perplexity, Gemini and Google AI Overviews.
Report what to fix
Who gets cited, where you're missing, and what to fix first.
The audit
What do you get for $499?
A clear picture of what AI tells your real buyers about you, and the 10 fixes that matter most.
- 3 buyer personas, built from ICP research
- 25+ buyer questions per persona
- 4 AI engines: ChatGPT, Perplexity, Gemini, Google AI Overviews
- Who's cited instead of you, by persona and engine
- Your visibility gap: generic prompts vs your real buyers
- Top 10 fixes, in priority order
- A walkthrough call to go through the findings
After the audit
What happens after the audit?
You keep the report and the fixes. If you want us to act on them, there are two next steps.
Start here
AEO Persona Audit
$499
See what AI tells your real buyers, and what to fix.
Next
AEO Playbook
Priced after your audit
Turn the top fixes into a content and citation plan your team can run.
Ongoing
AEO Growth Retainer
Priced after your audit
Persona-based tracking every month, answer-first content, and an AI-visibility report.
Why us
Why trust us with your buyers?
Because building buyer personas from research is what we've done for 15+ years, for founders, consultants and global brands.
15+ yrs
of buyer and market research
95%+
five-star client reviews
350+
projects delivered
Top 1%
Expert-Vetted on Upwork
"Personas are what we've built for 15+ years. AEO is where they matter most now."Every recommendation is backed by research.
FAQ
Questions about AEO
What is AEO?
AEO (answer engine optimization) is the work of getting your business cited and recommended inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. SEO gets you ranked in search results; AEO gets you named in the answer itself.
How is AEO different from SEO?
SEO earns a ranked link on a results page. AEO earns a mention inside the answer, which depends on how clearly your content answers your buyers' questions and how often trusted sources mention you. Good SEO helps AEO, but it doesn't guarantee it.
Why not just use an automated AEO tool?
Automated tools send generic prompts from a clean session with no context. Real AI answers change with who is asking, how they phrase it, where they are, what they asked before and their buying stage. A tool can report you as visible while your real buyer never sees you. We test as your buyers.
Which AI engines do you test?
ChatGPT, Perplexity, Gemini and Google AI Overviews, as each of your 3 buyer personas.
What do I need to provide?
Your website, the types of customers you sell to, and the 3 to 5 competitors you most often lose to. If you have customer interviews or CRM notes, share them and your personas get sharper.
How long does it take?
3 business days from kickoff, including a walkthrough call to go through the findings.
What happens after the audit?
You keep the report and the top 10 fixes. If you want help acting on them, the AEO Playbook turns the fixes into a plan, and the AEO Growth Retainer tracks your visibility by persona every month and produces answer-first content.
See what AI tells your buyers.
3 personas, 4 AI engines, 10 fixes. $499, one-time.