AEO (Answer Engine Optimization)
Show up when your buyers ask ChatGPT, Perplexity, Gemini and Google AI.
$499 auditSee the AEO Persona AuditHome / Digital Marketing
02 · Digital Marketing
Be found wherever your buyers look.
AEO, SEO, social, paid, email and PR, planned and run by one team, including where your buyers now ask AI.
In short: Digital Presence plans and runs your marketing across AEO, SEO, social, paid media (Google, Meta, LinkedIn), email and PR. We start with research on your buyers and competitors, run the channels that fit, and report every month. We also work to get you named when buyers ask ChatGPT, Perplexity, Gemini or Google AI.
Is this you?
You're in the right place if…
“Our competitors show up on Google and in ChatGPT. We don't.”
“We post and run ads, but leads aren't coming in.”
“We need someone to plan the marketing and actually run it.”
Why it matters
Do B2B buyers really use AI to choose suppliers?
Yes. Forrester finds 94% of B2B buyers use AI in their buying process. If AI doesn't name you, a competitor gets the mention.
94%
of B2B buyers use AI in their buying process.
67%
of B2B buyers prefer to buy without a sales rep; 45% used AI during a recent purchase.
What we do
Which marketing channels do you run?
AEO, SEO, social, paid media on Google, Meta and LinkedIn, email, PR and content, run by one team.
SEO
Rank on Google for the searches that bring buyers, not just traffic.
Content marketing and thought leadership
Articles and reports that get read, shared and cited by AI.
Social media marketing
LinkedIn, Instagram and YouTube with a clear point of view.
Paid media (Google, Meta, LinkedIn)
Campaigns aimed at your real buyers, tracked to leads.
Email marketing
Nurture sequences that move leads to a call.
PR and digital PR
Coverage and mentions that build trust with people and AI engines.
Analytics and performance reporting
One monthly report that says what worked and what is next.
How it runs
How does a monthly marketing retainer work?
Each month we research, plan, run the channels and report. The results set next month's plan.
01
Research
Your buyers, your competitors and where they search.
02
Strategy
Channels, messages and a monthly plan.
03
Execution
We run the campaigns and the content.
04
Reporting
A monthly review, then we adjust.
A question we answered
Leads without a big ad budget
The question
A software company needed a marketing plan that would bring in leads without a big ad budget.
Our answer
A content calendar, a buyer guide, tracking, a small Google Ads test, email and SEO, in a step-by-step order their team could run.
★★★★★
“After interviewing multiple candidates, he was the one most focused on the details, and the specifics.”Upwork client · SaaS marketing strategy
★★★★★
“His report was excellent with a lot of tactical recommendations.”Upwork client · marketing
FAQ
Questions about digital marketing
Do I still need SEO if people use ChatGPT?
Yes. AI engines lean on the same well-ranked, well-structured pages, so SEO and AEO work together.
What is the difference between SEO and AEO?
SEO gets you ranked on Google's results page. AEO gets you named inside the answers ChatGPT, Perplexity, Gemini and Google AI give.
What does a monthly marketing retainer include?
A plan, the execution across agreed channels, and a monthly report. Scope and price are set on a 15-minute call.
How long until we see leads?
Paid campaigns can bring leads within weeks; SEO and AEO usually take a few months to build. We report progress every month.
Can you plan and run it?
Yes. Strategy, execution and reporting sit with one team.